PROJECT SCOPE: Brand Identity, Packaging Design, Digital Assets

TOOLS USED: Illustrator, Photoshop, Canva

PROJECT OVERVIEW: Dawn Patrol Coffee is a specialty coffee roaster based in Wilmington, North Carolina, with a focus on approachable single-origin coffees and seasonal blends. Their team needed a refreshed brand identity and packaging system that could communicate quality and craftsmanship without leaning into the overly rustic or hyper-technical aesthetics common in specialty coffee.

The solution drew from the coastal environment and the ritual of early morning surf culture — emphasizing warmth, clarity, and a sense of calm momentum. A structured typographic system and pared-down color palette allowed for consistency across labels while still leaving room for seasonal and origin-specific variation. The identity was built to scale across bag packaging, digital storefront assets, and wholesale materials as the brand expands its regional presence.

COMPLETED AS: Solo Project